Advertising & Marketing – Résumé & Portfolio

Promotional Marketing

I am an ASI distributor (Advertising Specialty Institute). As such, I sell, design and produce imprinted clothing and merchandise, used primarily in promotional advertising and team building, through a national network of some 4,000 suppliers – printers, importers, manufacturers of pens, pencils, coffee cups, keychains, t-shirts, polo shirts, stocking caps, jackets, electronics … hundreds of thousands of items.

This website (that I designed and built) represents my partnership with T&T Designs, Inc. T&T Advertising is my promotional part of the business.
http://www.ttcreative.us/#!/page_promotion

This branded website is tied to ASI’s master searchable database of supplier products.
http://tandtonline.logomall.com

The photos below show a major installation we designed, manufactured and installed for the University of Minnesota, School of Journalism & Mass Communication. It displays the names of all the donors to the J-School, organized in levels based on size of $$ contribution.

Ad Campaign Management

We were hired by three development teams to plan and manage their advertising campaigns for two condominium properties and a handful of custom home subdivisions. The campaigns variously included print advertising, circulation inserts, direct mail, roadway signs, billboards, on-screen (movie theater) advertising, and events. We were responsible for all aspects of research, planning, design, insertion, verification, payments, and reporting. My partner did the graphic arts and I did the rest.

Outdoor Advertising

The concept for this billboard came from a marketing meeting where two things were acknowledged: 1.) signs are our most effective tool in attracting people to our property; 2.) we should have an authoritative spokesman for our marketing message.

For the first we went with the largest sign possible, a billboard, located right at the freeway exit to our property. For the second we chose Benjamin Franklin to deliver our message, and chose me to portray him. This proved very successful, the billboard was renewed several times, and the Ben Franklin brand was continued throughout our advertising.