The concept for this billboard came from a marketing meeting where two things were acknowledged: 1.) signs are our most effective tool in attracting people to our property; 2.) we should have an authoritative spokesman for our marketing message.
For the first we went with the largest sign possible, a billboard, located right at the freeway exit to our property. For the second we chose Benjamin Franklin to deliver our message, and chose me to portray him. This proved very successful, the billboard was renewed several times, and the Ben Franklin brand was continued throughout our advertising.
